
Our Story
Sourced in San Antonio,
Shipped with Love
How a phone call from a homesick Texan in Portland started a coffee company.
The Phone Call That Started It All
It was a Tuesday morning in November 2022. My sister called from Portland, Oregon - frustrated and a little heartbroken. She had been searching every grocery store, every specialty coffee shop, every online retailer she could find.
"I just want my Texas Pecan," she said. "I can't find it anywhere up here."
She had moved to Portland two years earlier for a job opportunity. She loved her new city. But every morning, she missed that familiar nutty, warm aroma of HEB Café Olé brewing in her kitchen. It was the smell of home.


From San Antonio, the Home of Café Olé
We are based in San Antonio, Texas — the city where HEB Café Olé has been a breakfast table staple for generations. We purchase every product right here in the city that made this coffee famous.
After that phone call, we started Seguin Coffee Traders with a simple mission: make it easy for anyone, anywhere in the USA, to get genuine HEB Café Olé delivered to their door.
We purchase HEB Café Olé from San Antonio, package it carefully, and ship with care. Every order that leaves our warehouse is a little piece of Texas heading to someone who needs it.
Seguin Coffee Traders LLC is an independent retailer. We are not affiliated with, sponsored by, or endorsed by H-E-B, LP. H-E-B® and Café Olé® are registered trademarks of H-E-B, LP.
Our Family Name is Texas History
Juan Seguín was a Tejano patriot who fought alongside Sam Houston at the Battle of San Jacinto — one of the few Tejanos to serve as an officer in the Texas Army. He later served as Mayor of San Antonio. The city of Seguin, Texas bears his name to this day.
Seguín is our family name. We are his descendants. That heritage isn't something we adopted or borrowed — it's who we are. And it shapes everything about how we do business: with pride in Texas, respect for its full history, and the belief that this state belongs to everyone who loves it, regardless of where they were born or where they live now.
Whether you grew up drinking Texas Pecan on your grandmother's porch, or you had your first cup of San Antonio Blend at a café on the River Walk — we want to keep that connection alive for you.

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